2310-Press Release 3: Cause Promotion

Sept. 24, 2009
Cache Valley Area Investors Association
160 N. Main St.
Logan, UT 84321
http://www.cvaia.com/

Cache Valley Area Investors Association
Organization helping individuals with money management

Logan, Utah-Cache Valley Area Investors Association (CVAIA) is an organization that teaches people how to increase their passive income and lower their expenses. The idea behind CVAIA is that people should be able to spend their time doing something they love.

President Preston Parker founded the group in August 2007. “I began this organization to have a formal way to help people with money management,” he says. The group has now grown and has members from many geographical locations.

The theory behind CVAIA is that education nullifies the risks of investing. The group practices methods found in books like Rich Dad Poor Dad, The Automatic Millionaire, and The Secret, along with many others. The group embraces the Law of Attraction, Law of Abundance, and Law of Exchange.

"I want people to be happy, to have jobs they love and to be financially independent," said Parker. "Creating an atmosphere where people actually want to go to work may end up making the world a better place."

CVAIA will next meet on Oct. 1, 2009. Guest speaker Michael Waters will be speaking about “Hard Money Lending and Real Estate Investing.”

CVAIA meets every other Thursday at 7 pm at the Cache Chamber of Commerce Building. There is no cost to join CVAIA, which is open to new members who want to participate in attaining financial independence. CVAIA continues to grow in members and networks. If you are interested in joining CVAIA, send a request to: join@cvaia.com

Media Contact:
Jon Bingham
1234 W. 5678 S.
Logan, UT 84321
(801) 987-6543

-END-

2310-Final Press Release 2: Image Management

Sept. 23, 2009

Burger Planet

Mr. James E. Muellenbach III, CEO

1229 W. 1750 S., Gary, IN 46402

(219) 555-4951

Burger Planet Unveils New, Healthier Options

Jayne Petersen and Burger Planet working together to fight obesity

GARY, Ind.- Burger Planet and Jayne Petersen have teamed up to fight obesity. The famous trainer that helped Opal Whitcomb lose over 75 pounds has decided to help Burger Planet add more healthy options to their burger menu.

"Burger Planet believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," says Petersen.

In the past year, Burger Planet has added white meat chicken breasts to their menu as well as many other healthy options. Customers can also choose to have the chicken wrapped in lettuce rather than on a bun. They have also added five different types of fruit packets that can be added to any meal as well as a new line of gourmet salads. No other competitor of Burger Planet offers similar options.

“I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet’s exciting new menu choices, such as the fruit packets,” says Petersen.

In addition to aiding with the new menu options, Jayne Petersen will also be visiting various malls and Burger Planet locations around the country to provide nutritional packets and advice to consumers. The fitness guru will also create tray liners that contain nutritional advice.

“Burger Planet is committed to offering healthy choices on its menu and Jayne Petersen is another building block in our commitment to healthy lifestyles,” says James E. Muellenbach III, CEO of Burger Planet.

Burger Planet is headquartered in Gary, Ind. and was founded in 1934 by James E. Muellenbach I. The company currently has 8,921 franchises in all 50 states and also 17 countries. Burger Planet employs over 48,000 people and has served over 52 billion customers.

Media Contact:

Jon Bingham

1229 W. 1750 S., Gary, IN 46402

(801) 555-8031

-END-

2310-Draft Press Release 2: Image Management

Sept. 19, 2009

Burger Planet

Mr. James E. Muellenbach III, CEO

1229 W. 1750 S., Gary, IN 46402

(219) 555-4951

Burger Planet Unveils New Healthy Options

Jayne Petersen and Burger Planet working together to fight obesity

GARY, Ind.- Burger Planet and Jayne Petersen have teamed up to fight obesity. The famous trainer for Opal Whitcomb has decided to help Burger Planet add more healthy options to the burger menu.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," says Petersen.

In the past year, Burger Planet has added white meat chicken breasts to their menu. Customers can also choose to have the chicken wrapped in lettuce rather than on a bun. They have also added five different types of fruit packets that can be added to any meal as well as a new line of gourmet salads. No other competitors of Burger Planet offer similar options.

“I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet’s exciting new menu choices, such as the fruit packets,” says Petersen.

Aside from aiding with the new menu options, Jayne Petersen will also be visiting various malls and Burger Planet locations around the country to provide nutritional packets and advice to consumers. She is also developing new tray liners that offer nutritional advice.

“Burger Planet is committed to offering healthy choices on its menu and Jayne Petersen is another building block in our commitment to healthy lifestyles,” says James E. Muellenbach III, CEO of Burger Planet.

Burger Planet is headquartered in Gary, Ind. and was founded in 1934 by James E. Muellenbach I. They currently have 8,921 franchises in all 50 states and also17 countries. Burger Planet employs over 48,000 people and has served over 52 billion customers.

For more information, contact:

Jon Bingham

1229 W. 1750 S., Gary, IN 46402

(801) 555-8031

-END-

2310-Press Release 1: Announcement Final

Sept. 14, 2009

Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
(661)772-7537

Global Social Media Club continues to grow
Cache Valley chapter of Global Social Media Club formed

Logan, UT- The Social Media Club of Cache Valley (SMCCV) officially began last month in Logan, Utah. The chapter comes from the Global Social Media Club located in Silicon Valley, CA that was started three years ago. The club just became global a few weeks ago.

SMCCV currently consists of 26 members that meet on the second Thursday of every month. Meetings begin at 6:30 p.m. and usually consist of a guest speaker or panel discussion. The meeting place of the club changes each month and this month it will be featured at Club New York. Blogger Loralee Choate will be the guest speaker and will be talking about the success she has had with her blog.

Six board members lead the Cache Valley chapter of Social Media Club. The club was formed to educate people on social media and help them to use it better. They also hope to create a network and support system for those who enjoy social media.

“No where else can you learn to use social media than at the social media club,” says Preston Parker, president of the organization.

The Social Media Club of Cache Valley was created in June of 2009. For more information about the club, visit their website at www.smccv.net.

Jon Bingham

-END-

Press Release 1: Announcement

Press Release 1: Announcement

Sept. 8, 2009

Social Media Club of Cache Valley (SMCCV)
851 N. Main St., Logan UT 84321
661-772-7537

Social Media Club in Cache Valley
Cache Valley chapter of Global Social Media Club formed

Logan, UT- The Social Media Club of Cache Valley (SMCCV) officially began meeting on Aug. 13, 2009 in Logan, UT. The chapter comes from the Global Social Media Club located in Silicon Valley, CA that was started three years ago. SMCCV currently consists of 26 members that meet on the second Thursday of every month. Meetings begin at 6:30 PM and usually consist of a guest speaker or panel discussion.

The Cache Valley chapter is led by six board members. The club was formed to educate people on social media and help them to use it better. They also hope to create a network and support system for those who enjoy social media. “No where else can you learn to use social media than at the social media club,” says Preston Parker, president of the organization.

The Social Media Club of Cache Valley was created in June of 2009 and currently consists of 26 members. They meet every second Thursday at 6:00 PM.

Jon Bingham

-END-

2310-United Breaks Guitars

After reading what David Carroll had to go through with United Airlines, I’m happy that he’s finally gotten some closure, even though it was self-generated. Anyone that has ever had problems with an airline that needed to be resolved through a hotline knows that you’re not going to get anywhere and you’re just going to be even more frustrated than you already were. The instant you dial the number, it becomes a game of hot potato, seeing how quickly each representative can pass you off to someone else that has no idea why they are talking to you. What’s even worse is the fact that many large corporations outsource their service hotlines to India, where they not only can’t help you, but also can’t understand you either.

Reading David’s account on his website, I felt like I was reading a horror novel. I can only imagine the frustration and anger he felt after nine months of phone calls and faxes and filling out forms and so on. All he asked was that they pay for the damages that they had clearly made, and they flat out refused. It shows how unjust companies like United can be, looking at their customers as dollars and not humans. If I were in the same situation as David, I believe I would have given up and eaten the loss, as hard as that might be.

David however, went about with a much smarter approach, using the popularity of social media to his advantage. The initial threat, I imagine, sounded rather childish to United and probably wasn’t much of a scare. It also took some courage on Mr. Carroll’s part. Had the songs been a flop, United would have simply pointed their finger and laughed at the angry customer trying to get what was rightfully his. But the songs weren’t a flop, and they caught the attention of United Airlines and over 5 million other viewers.

While I’m not fully convinced that the $180 million that was said to be lost was all due to this viral video, I’m sure that a majority of it was. The way airlines have been going up and down in stock over the past decade, I could see this loss as part of a normal fluctuation that was bound to happen, but that got a big shove from “United Breaks Guitars.” Still, replacing his guitar like he had asked would have definitely saved them some money and many PR headaches.

Watching the two videos, the tone of the second one was much lighter and less aggressive towards United. David has even released a statement apologizing for all the negative feedback that Ms. Irlweg has received, stating that she was a helpful employee and was just doing her job. It’s obvious that David is a very nice guy and didn’t mean any harm to United; he just wanted them to know that what they did was wrong. Knowing this, if I were on the United PR team, I would quickly befriend David before he releases his third and final video. The smart thing to do would be to get on David’s good side, possibly by donating the money he was owed plus much more, to a charity like he had asked. I would also come up with a new policy on the handling of musical equipment and other fragile cargo, one that protects the customer. Once the two sides have patched their problems, help him create and produce the third video, a story about how United goes out of their way to right their wrongs and how valued their customers truly are to them.

The worst thing United can do is to continue to ignore David and his claim. Hopefully their PR team will jump on this opportunity and help steer their company back in the right direction.