Wednesday, September 23, 2009

2310-Final Press Release 2: Image Management

Sept. 23, 2009


Burger Planet

Mr. James E. Muellenbach III, CEO

1229 W. 1750 S., Gary, IN 46402

(219) 555-4951


Burger Planet Unveils New, Healthier Options

Jayne Petersen and Burger Planet working together to fight obesity

GARY, Ind.- Burger Planet and Jayne Petersen have teamed up to fight obesity. The famous trainer that helped Opal Whitcomb lose over 75 pounds has decided to help Burger Planet add more healthy options to their burger menu.

"Burger Planet believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," says Petersen.

In the past year, Burger Planet has added white meat chicken breasts to their menu as well as many other healthy options. Customers can also choose to have the chicken wrapped in lettuce rather than on a bun. They have also added five different types of fruit packets that can be added to any meal as well as a new line of gourmet salads. No other competitor of Burger Planet offers similar options.

“I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet’s exciting new menu choices, such as the fruit packets,” says Petersen.

In addition to aiding with the new menu options, Jayne Petersen will also be visiting various malls and Burger Planet locations around the country to provide nutritional packets and advice to consumers. The fitness guru will also create tray liners that contain nutritional advice.

“Burger Planet is committed to offering healthy choices on its menu and Jayne Petersen is another building block in our commitment to healthy lifestyles,” says James E. Muellenbach III, CEO of Burger Planet.

Burger Planet is headquartered in Gary, Ind. and was founded in 1934 by James E. Muellenbach I. The company currently has 8,921 franchises in all 50 states and also 17 countries. Burger Planet employs over 48,000 people and has served over 52 billion customers.

Media Contact:

Jon Bingham

1229 W. 1750 S., Gary, IN 46402

(801) 555-8031

-END-

No comments:

Post a Comment