Sunday, September 20, 2009

2310-Draft Press Release 2: Image Management

Sept. 19, 2009

Burger Planet

Mr. James E. Muellenbach III, CEO

1229 W. 1750 S., Gary, IN 46402

(219) 555-4951

Burger Planet Unveils New Healthy Options

Jayne Petersen and Burger Planet working together to fight obesity

GARY, Ind.- Burger Planet and Jayne Petersen have teamed up to fight obesity. The famous trainer for Opal Whitcomb has decided to help Burger Planet add more healthy options to the burger menu.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," says Petersen.

In the past year, Burger Planet has added white meat chicken breasts to their menu. Customers can also choose to have the chicken wrapped in lettuce rather than on a bun. They have also added five different types of fruit packets that can be added to any meal as well as a new line of gourmet salads. No other competitors of Burger Planet offer similar options.

“I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet’s exciting new menu choices, such as the fruit packets,” says Petersen.

Aside from aiding with the new menu options, Jayne Petersen will also be visiting various malls and Burger Planet locations around the country to provide nutritional packets and advice to consumers. She is also developing new tray liners that offer nutritional advice.

“Burger Planet is committed to offering healthy choices on its menu and Jayne Petersen is another building block in our commitment to healthy lifestyles,” says James E. Muellenbach III, CEO of Burger Planet.

Burger Planet is headquartered in Gary, Ind. and was founded in 1934 by James E. Muellenbach I. They currently have 8,921 franchises in all 50 states and also17 countries. Burger Planet employs over 48,000 people and has served over 52 billion customers.

For more information, contact:

Jon Bingham

1229 W. 1750 S., Gary, IN 46402

(801) 555-8031

-END-

1 comment:

  1. Jon, I am really impressed by the professionalism that you use in your posts. I really feel like I am reading from a professional. The quotes are good, and your style is sleek.

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